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The beauty industry is constantly evolving. Beyond the passing fads, transient buzzwords, and vacillating preferences for eyebrow grooming, the beauty world reflects our cultural ethos in salient ways. If we look at the beauty brands considered to be movers and shakers of our time, each one offers a new perspective. What begin as anomalies eventually become the industry standard—from ideation, production, distribution, to consumption.
To get an idea of the current climate—and get inspired about what's to come—we thought it appropriate to speak with the ones shaping the new generation of beauty brands (and instilling positive change). We reached out to 13 modern-day beauty founders who are rewriting the rules of the industry. We had them share what they think of the current state and spill what they'd like to see changed—and how they're working toward changing it.
Find out what they had to say here.