Since the onset of the pandemic, the course of economies worldwide, along with businesses of all industries and individual livelihoods, took a very sharp and unexpected turn that most were not prepared for, but were left with no choice but to shoulder.
The beauty industry, which was normally considered future-proofed, was hit in its own unique way. Lockdowns, phased reopenings and regulations on social distancing have all caused foot traffic to come to a screeching halt. In turn, brands were forced to get creative or risk losing everything.
Our Bluelene CEO Jasmin El Kordi shares her thoughts on how the beauty industry has pivoted since the pandemic. Read the full article here.